product preference

product preference
марк. товарное предпочтение, предпочтение товара (склонность выбирать определенный товар из группы аналогичных товаров)

Advertising generates awareness which leads to product preference and a predisposition to buy a specific product. — Реклама предоставляет рынку информацию о товаре и определяет товарные предпочтения, выражающиеся в стремлении потребителей покупать определенный товар.


Англо-русский экономический словарь.

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  • Preference-rank translation — is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase… …   Wikipedia

  • Product forecasting — is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmeet needs and… …   Wikipedia

  • Preference regression (in marketing) — Preference regression is a statistical technique used by marketers to determine consumers’ preferred core benefits. It usually supplements product positioning techniques like multi dimensional scaling or factor analysis and is used to create… …   Wikipedia

  • Preference elicitation — refers to the problem of developing a decision support system capable of generating recommendations to a user, thus assisting him in decision making. It is important for such a system to model user s preferences accurately, find hidden… …   Wikipedia

  • Time preference — In economics, time preference (or discounting ) pertains to how large a premium a consumer will place on enjoyment nearer in time over more remote enjoyment.There is no absolute distinction that separates high and low time preference, only… …   Wikipedia

  • Personal Preference — was a board game published by Broderbund Games in 1987. The game was invented by Professor Donal Carlston, and was also manufactured and sold by Playtoy Industries in Canada and Parker Brothers International in Britain. [Donal Carlston, May 2008] …   Wikipedia

  • Choice modelling — attempts to model the decision process of an individual or segment in a particular context. Choice modelling may also be used to estimate non market environmental benefits and costs[1]. Well specified choice models are sometimes able to predict… …   Wikipedia

  • Choice Modelling — attempts to model the decision process of an individual or segment in a particular context. Choice modelling may also be used to estimate non market environmental benefits and costs [Jeff Bennet University of Queensland… …   Wikipedia

  • Life Sciences — ▪ 2009 Introduction Zoology       In 2008 several zoological studies provided new insights into how species life history traits (such as the timing of reproduction or the length of life of adult individuals) are derived in part as responses to… …   Universalium

  • arts, East Asian — Introduction       music and visual and performing arts of China, Korea, and Japan. The literatures of these countries are covered in the articles Chinese literature, Korean literature, and Japanese literature.       Some studies of East Asia… …   Universalium

  • Europe, history of — Introduction       history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… …   Universalium

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